Feeding up

Client: digital-agency SERVICEPLAN Ukraine

Parents-helper website “Feeding up”

Wesite task: Help to the mother in choosing and control of right diet for her child due to professional’s recommendations and MOH instructions.

Goals: Guide visitors through the certain stages of sales funnel: information, interest, first purchase. Increase brand knowing to the website visitors.

When you will have the baby you will also have a lot of responsibility and questions alongside with the baby. One of them: “What products are allowed to be feed to your baby”. And here “Feeding up” comes in handy. depending on the pediatrician recommendations, baby’s diet specialists, and MOH instructions, the strict list of products the are allowed to be feed to baby depending on the age and allergies was developed by our client.
Next, we had the task to develop such algorithm that can use such indicators as allergic, most favorite or least favorite products. And based on them be able to build the products list and the list of replacements (ТМ “Milupa” и ”Nutricia” products) that be good for baby and baby will like them.
Value and relevance of this project cannot be doubt. Every new parent wants to have the helper. And in that case all of the website potential can be used, we have developed step by step instruction, which in the minute can help user to understand full website functionality.
For user comfort we developed: feeding charts, with products that was recommended, they can be downloaded as a picture to the smartphone or shared on: facebook, viber or gmail.
Besides feeding calendar and saving it as the picture or sharing on social networks, we have integrated it with google calendar. Alerts from it does not allow you to miss the feeding time.
And user also be know how much products from the list he\she need to buy depending on the week feeding calendar. We develop the functionality that allows you to form the buying list for the week, save it as the picture or share on the social networks.


Project Parent-helper website “Feeding-up”
Website www.prikorm.org
Client digital-agensy “SERVICEPLAN Ukraine”
Type of work Front-end and Back-end

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